Keyword Details
You are lucky, you have access to a lot of information and tools that makes life much easier than before. Researching keywords and analyzing markets before you begin building anything saves both time and money.
Keywords and how to use them with content are the first steps you need to learn in this business.
What’s a Keyword?
People search the web using words, for a Internet webmaster these become what’s called Keywords.
These keywords are used within your domain, titles and content so the search engines can identify your site. This helps them rank your site with what people are searching for. Google is popular because it does a good job at matching up sites with what a person is looking for.
Deeper Value
Before you even make a site and market it, you need to know a few things..
- Is there a market?
- Is it big enough to make money from?
- How big are the players in that market?
- Do you have a product for that market?
Keywords can answer most of those questions and give you insight to continue or not.
Another factor you want to consider is seasonality. You list of keywords might look good today, but in 6 months they could tail off until the next cycle.
Take a look at Nanosites, this is one type of Internet business that could interest you.
Search Terms
When you start out you will target the keywords that capture your best customers. What you will quickly find out is your site will rank for other terms you didn’t target.
The reason is people use all sorts of words and new ones are added each day. Lets say I’m searching for cars, but you use the word Automobile. Were looking for the same thing, but using different keywords.
You can start to see that the more keywords you rank for the more business you will get.
Finding Keywords
Look for some of the main words associated with the subject your considering. Google has a tool that is the standard for looking up keywords. You enter your main words and Google will give you related terms with statistics. The two main numbers your concerned with are monthly searches and advertising dollars.
If your site can’t eventually get on the first two pages of Google, then your site is pretty much non existent in the eyes of a searcher.
This leads us to the second step, competition.
If the sites occupying the top spots for that keyword are strong, then you may never get high rankings. This may lead you to look at other keywords.
It might sound like keywords is the biggest factor for a successful site, it’s a part of it but others include Link Building, take a look.
Will wrap this up by saying, keyword research is important so you can take the next steps. There’s a tool of value we have used which saves you time and money. It’s called Micro Niche Finder.
It helps you find keywords that make money and evaluates the chances you have to rank for it. Manually you can spend days doing this, Micro Niche Finder can cut this down to hours, take a look.






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March 17th, 2010 at 1:16 pm