Starting An Internet Business Right

For anyone starting an Internet business getting familiar with link building is a necessity for your sites success. Links building is another way for Google and your customers to navigate the different pages of your site. You can use links as a way to guide your customers to other relevant content or it can be used to take customers to product pages.

The links I talk about here are built into the content of your posts and pages. You’ll see them frequently highlighted links on this site, these links will lead you to other related articles.

Internal Link Building Improves Your Website

You’ll hear time and time again the words Links and Keywords, remember these terms. If there’s any part of your Internet business you want to study it’s these two.

Web pages without links is like an island that no one knows about. You could have the best looking site, the best products and the best prices, but if you are not connected who knows your there.

There are a ton of internal link building strategies that are good, this will be an ongoing process as you build out your website. The thing that Google likes to see is a natural progression as your website grows, what this means is linking to relevant pages within your site. It also means links are relevant from your site to other sites.

When you link to another site it doesn’t have to be exactly the same as your site, but they should be related in some manner so both the reader and Google can make sense of it.

If your site is about apples and you link to a site about dune buggies, well your visitor leaves shaking their head wondering what one had to do with the other. One Big key factor when doing internal link building is trying to link your keyword(s). For example one keyword of this posting is “link building improve website” and when I say keyword it can be one word or a phrase, this is called Long Tailed Keywords.

I don’t want to get to much into keywords, but it’s important you know how they are used with linking.

The other pre-caution is overuse of links. Once you start linking it’s easy to get carried away an have a link in every other sentence. As you go through the process just link to pages that make sense, from everything I have read you don’t get penalized if you have a lot of internal links that connect things that are related.

Broken Links – Companies go out of business, website change formats, any number of things change. A broken link is worse than no link at all. To the search engine this reflects poor site maintenance. You could be penalized over time, there is software to help or you can periodically check it yourself.

The main culprits are your outbound links to other sites.

Types of Links Used in the Link Building Plan

I know this sounds like a lot of stuff to digest, but it’s vital to your Internet business for success. Link building, without a doubt, will improve your websites standing and increase traffic.

There are three types of links:

1. Internal
2. Outbound
3. Inbound (backlinks)

The two type of links you control are internal and outbound. When I start a new site I map everything out on paper first, then I build it and add my internal linking. Next are the outbound links, be sure you are hooking up with good sites, your customer will become an ex customer if you send them to a lousy site, you can probably kiss them goodbye.

When I first started in this business I bought a book called The SEO Bible, it was like reading a foreign language. I can tell you looking back, if I would have learned keywords and linking first, I’d be way ahead of where I am today. That’s how important this is to your business.

It’s important to Google too, making it easier for them to map out your pages helps them rate your website, this gets you higher rankings in the search engines. Now lets talk about backlinks.

Backlinks – These are links coming from other sites to your site. Getting good backlinks is what everyone wants if they are concerned about search engine rankings, the problem is you cannot control who links to you and both good and bad sites can link to yours, but Google knows the difference. The only time they will penalize you is if you link back to a bad site, by doing this you give approval and in Googles eyes this is not good.

Let me list some of the more popular ways to get backlinks:

• Article Marketing
• Hubpages
• Squidoo
• Blog Directories
• Bookmarking
• Commenting
• Guest Post Writing
• And writing web owners that you think your site would benefit.

Again, Google wants to see natural link building and flooding hundreds of links a day into your site is not natural.

Link building is like building muscles, it’s an ongoing process to gain strength. In this case your building the strength of your site and web business. Also, take a look at this article about link building services, some of these can be well worth the money to use, take a look.