For your business to survive you need traffic, this is like the blood to your heart without it you’ll die, the same goes for your business. There are a variety of ways to get traffic, you can get traffic from paid and/or organic (free) traffic using the search engines. There are millions people starting an Internet business each week, or they are trying to, and the challenge is always getting traffic.
Google is the biggest and the best at this time, this could change in the future, but for today we know Google is who we need to please.
Traffic is one of the key elements for growth in your business, placing your site in areas with high traffic is the first step, lets explore some others.
Different Ways to Get Internet Traffic
Lets look at some of the places to buy ads from:
- Adwords
- Newspapers
- Ezine Newsletters
- Ads On Popular Sites
- Other PPC (pay per click) Agencies
Now, lets look at places where you can get Free traffic:
- Organic (search engine) Google Is The Biggest
- Article Directories
- Site/Blog Directories
- Social Networks (Facebook, Myspace)
- Bookmarking Directories
- Forums
When we look for traffic we want to eventually find those places that respond to our ads and focus our resources and time there. This all circles back to autoresponders and building lists, if you do this you won’t have to work as hard getting traffic, you will have a customer base built up.
Getting Lost In Traffic
With so many sites on the Internet, with so many sources to choose from it’s easy for a visitor to get lost and forget about you. Getting targeted traffic and keeping in touch is vital to building your business. As you will read email correspondence is the best way to build a relationship, it only takes the push of a button to delete you from their bookmarks.
How to Increase the Internet Traffic to Your Site
There’s always the question of increasing traffic and getting targeted traffic. The answer is which will be better buyers? Which source will have more lookers? It comes down to good old fashion testing.
You can increase your Internet traffic by going after more Keywords.
Increasing your keywords will bring more traffic and for even better quality buyers you need to find out where your market shops. If your selling cars and you run ads at a boat dealer, well what kind of traffic would you expect. So getting a bunch of people to your site that don’t buy anything is not what you want either.
Another way to entice people to your site is a Free offer, like an ebook. From this you build a list and start working on your client base. You’ll be getting more repeat customers and just like department stores do with paper ads you do with emails.
The key to increasing this type of Internet traffic is trust, building a relationship of trust and delivering what your customer wants. As people on your list get to know and trust you, they will respond better when you start offering them products. Use yourself as an example, how many times do you buy something online from a site you don’t know? Not to many times I suspect, why expect others to shop any differently, spending time upfront is part of this targeted traffic plan. Your investment in building a relationship will be monetized later and hopefully a long time customer will be born from this process.
This topic of increasing your Internet traffic is ongoing and for reasons already mentioned you always have to keep your eyes open for new places to post your For Sale signs. Since we don’t actually have signs we use links, banners and ads. As other site owners and bloggers recognize the quality of your site expect more links to your website which translates into more traffic.
This will take you into another realm of networking and connecting with sites in your field. This is why they call the Internet the Web, you’ll start to see over time how sites, customers and other sites start to interact with each other. It’s kind of cool when you think about it, this levels the playing field in some ways for all us little guys.




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